About Alex Morse
Since taking office, economic development has been his number one priority. In his first year in office, Mayor Morse launched a new tax incentive program that has already catalyzed new growth – helping both retain existing businesses and attract new development. He introduced a long-awaited Urban Renewal Plan, a sweeping proposal to revitalize Holyoke’s downtown through the reincarnation of the Holyoke Redevelopment Authority. Mayor Morse cut the ribbon on the $168 million Massachusetts Green High Performance Computing Center, helped complete the city’s new Senior Center, and has introduced new tax incentives for developers to build market rate housing in the downtown. This year, the Mayor looks forward to beginning construction on a $2 million platform for the restoration of passenger rail service through the city, kicking off Phase 2 of the Canal Walk, and completing the expansion and renovation of the Holyoke Public Library.
In education, the Mayor has made early literacy a major priority. With help from the United Way, he created a Community Literacy office in City Hall and launched a campaign to increase 3rd grade reading scores. The Mayor also chairs the Dean Tech Futures Committee, where he has had the opportunity to engage the business community, secure over $6 million to build new science laboratories at Dean, and implement new reforms to make sure Holyoke is home to quality vocational high school.
Mayor Morse has also made public safety a top priority. He has been a proponent of community policing strategies that have decreased crime statistics to a record low. By putting officers back on foot and bike patrol, launching a mobile community policing unit and new K-9 unit, 2012 was the first year in over 25 years that Holyoke was without a recorded homicide.
Mayor Morse’s guiding light has been a desire to instill civic pride in all the residents of Holyoke. Be it the launching of Buy Holyoke Now, a new initiative to increase homeownership, or his focus on the creative economy, he’s set out to market Holyoke as a great place to live, work, and have fun. Mayor Morse’s success has provided national attention to our city, helping to attract innovative minds that want to be a part of what’s happening in Holyoke.